Let’s connect
Hi! I’m Brielle, founder of Viva la Vino.
With 10+ years in the industry, I’ve dedicated my career to bridging the gap between world-class wine and digital-first storytelling. From helping write and produce "Full Bodied" for Channing Frye and other pro athletes to crafting wine education videos for Maker Wine, blog content for Coravin, and digital ads for Wine Enthusiast, I’ve spent the last decade building authentic connections through content. My journey has taken me from social media strategy for dozens of partners to the judge’s table at two wine competitions, always with the goal of making wine more accessible and engaging.
Currently, I manage digital and social media for the Oregon Wine Board and teach marketing at Portland State University.
I’m here at the Oregon Wine Symposium to connect with fellow innovators, producers, and storytellers. Whether you’re looking to amplify your brand’s digital presence or just want to talk shop about the future of wine media, I’d love to meet you. Scroll down to see examples of my work, and click below to grab a time for a free coffee chat—let’s see what we can create together.
maker wine
To celebrate the release of the award-winning 2021 Handley Cellars Anderson Valley Chardonnay, I met with Maker Wine Co-Founder Sarah Hoffman to capture my raw reactions to this new-to-me wine in a can. We hosted an epsiode of #CannedWineWednesday, recorded content that was later edited into a reel, and shared this static post highlighting the artwork of the newest can label.
This led to a long-term working relationship which included creating companion educational content for all vintages. Check out an example below.
coravin
In celebration of March Madness, I partnered with Coravin to create a March Wine Madness bracket, selecting sub-$20 wines from the then-current Total wine 20 under $20 list. Each day of March represented another matchup as followers created brackets of their own to predict the winner and share their thoughts along the way. The winner of the bracket challenge was sent a Coravin Timeless system.
Take a look at the kind of custom content I create below.
international canned wine competition
As a judge for the International Canned Wine Competition, I’ve evaluated hundreds of global entries to identify the gold standards of alternative packaging. I leverage this expertise through my long-running series, #CannedWineWednesday, where I’ve built a dedicated community by spotlighting high-quality, portable pours for a modern audience. This has made me a leading voice in one of the industry's fastest-growing categories. Watch an episode of #CannedWineWednesday below and see how I carved out an industry niche.